The Real West Coast Vegan - Rebrand Presentation
The Evolution of the Real West Coast Vegan
Logo Design Breakdown
The Real West Coast Vegan Moodboard
Represent the Brand - Merch Page 1
Represent the Brand - Merch Page 2
The Real West Coast Vegan –
Logo Rebrand
Logo Rebrand
The Real West Coast Vegan emerged as a refreshed identity for a beloved vegan platform.
Tasked with rebranding the original ‘The Real SF Vegan,’ I crafted a logo and visual identity that reflected the expanded scope and energy of the West Coast.
Through sharp lettering, high-contrast colors, and a map of the region, the logo encapsulates the mission of celebrating diverse, plant-based eats along the coast. I also designed merchandise, from apparel to tote bags and mugs, that brought the brand to life in a tangible way.
This project combined storytelling, regional pride, and modern design to reinvigorate a community-focused platform.
Aloha! ☀️ Welcome to My Friends Place where our Hawaiian diner brunch will have you saying ‘How you doin’?’ 🍍🍽️ #FriendsBrunch #TropicalVibes
My Friends Place - Food + Beverage
My Friends Place - Chicken & Waffle
My Friends Place - Yearly Planner
My Friends Place - Rachel Kisses Ross Meme
🍽️📜 Officially serving up the best Hawaiian diner brunch in Manteca! Swing by and treat yourself to a Central Perk level breakfast. #MyFriendsPlace #FriendsThemedBrunch
My Friends Place - Phoebe Triplets Meme
My Friends Place - Social Media Content
This project combines a playful mix of memes inspired by the iconic TV show Friends, alongside an official letterhead post that captures the essence of My Friends Place. The memes bring humor and familiarity, referencing beloved Friends moments while showcasing the restaurant's fun, lighthearted atmosphere. The letterhead post highlights the restaurant's unique take on Hawaiian diner brunch, adding a personal touch to the branding and emphasizing its friendly vibe. Also featured is a yearly calendar, celebrating special days to visit My Friends Place, with themed events tied to the Friends-inspired brunch experience, creating an engaging visual celebration of both food and fun.
AsiaSF Brochure - Exterior
AsiaSF Brochure - Interior
AsiaSF Brochure
Using Adobe InDesign and Photoshop, I designed a captivating brochure for AsiaSF that showcased the restaurant’s iconic experience.
With professional photos by @photosbygooch, the brochure highlights the talent, energy, and inclusivity of the AsiaSF team while reinforcing its place as an unforgettable destination for diners and show-goers alike.
AsiaSF Vogue Cover 1
AsiaSF Vogue Cover 2
Grogu Meme
AsiaSF Barbie Poster
Bernie Meme
Fun AsiaSF Instagram Posts
AsiaSF’s social media presence needed a boost of creativity, so I created a series of Instagram posts that captured trending moments while staying true to the brand’s identity.
These included a faux Vogue cover featuring the cast, a playful Grogu holding the brochure I designed, and a clever Barbie movie-inspired poster. Additionally, I put a twist on the Bernie Sanders mittens meme to spotlight AsiaSF’s location.
Each post combined humor, pop culture relevance, and sleek design to engage followers and enhance the brand’s relatability online.
AsiaSF Videos/GIFs
Designed dynamic video content and GIFs to promote AsiaSF events, including snippets from performances and a Galentine’s Day campaign.
These visuals were shared on the restaurant’s official Instagram, showcasing the vibrant energy of the AsiaSF experience and engaging followers with fun, interactive content.
Gia Gunn @ AsiaSF Poster 1
Gia Gunn @ AsiaSF Poster 2
Gia Gunn @ AsiaSF Poster 3
Gia Gunn at AsiaSF Posters
Promoted Gia Gunn’s first-ever AsiaSF performance through a series of three vibrant posters.
Each design featured bold colors, floral elements, and cohesive branding to amplify the excitement around this milestone event.
The posters were shared across digital and physical platforms, driving attendance and engagement.
Skate Clips Reborn – Logo Creation
For a skate brand focused on nostalgic 90s and early 2000s clips, I designed a logo that encapsulates the era.
The tape cassette-inspired logo features the client’s handwriting, evoking a sense of personal connection and authenticity while aligning with the brand’s throwback theme.